Our Why

Some of us have boobs. Big ones.

Not the A-cups we see all over billboards — I’m talking about DDD, G, H and beyond. Nearly 40% of women wear these sizes, yet we’re rarely represented in fashion.

Shopping for a fuller bust is frustrating. From dresses to crop tops, we’re constantly asking, “Will my boobs fit in that?” Most of the time, the answer is no.

That’s why I started BodyCon the Brand.
To bring cute, sexy, trendy clothes to women with fuller busts — because we deserve better.

As someone who’s worn a G for most of my life, I know the struggle:
Being a G at Victoria’s Secret and somehow a DD at Lululemon.
Tops that gape at the waist but spill over at the chest.
Tears in the dressing room.
Been there.

BodyCon The Brand is my answer — and I hope you’ll be part of it.

With love,
Kalia Carter
Founder, BodyCon the Brand

About Bodycon the Brand, a fashion-forward company led by CEO Kalia Carter, dedicated to empowering individuals through stylish and body-positive apparel.